Introduction - Week 4

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M

Jan 30, 2019

It was great to join this course, great content and great teachers.\n\nThank you #Coursera & #WVU ✨

YK

Mar 19, 2019

Well designed module with content coming with the real world experince

From the lesson
Inside/Outside Sales, Buying Centers, and Overview of the Personal Selling Process
This module presents two kinds of sales operations: inside and outside sales. We also present an overview of personal selling and introduce the concept of a buying center.

Taught By

  • Michael F. Walsh, Ph.D.

    Michael F. Walsh, Ph.D.

    Department Chair & Associate Professor of Marketing
  • Suzanne C. Bal

    Suzanne C. Bal

    Teaching Assistant Professor, Marketing
  • Emily C. Tanner, Ph.D.

    Emily C. Tanner, Ph.D.

    Assistant Professor, Marketing

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