Personal Selling Process

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4.5 (162 ratings)
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AK
May 13, 2020

This course basically helps me to understand sales, marketing concepts and improve analytical skills in sales field and how to work as salesperson.

RB
Sep 1, 2019

It pretty well structured, I work in sales for a couple of years and the course has helped me to realize how bad I have been leading a sales team.

From the lesson
Inside/Outside Sales, Buying Centers, and Overview of the Personal Selling Process
This module presents two kinds of sales operations: inside and outside sales. We also present an overview of personal selling and introduce the concept of a buying center.

Taught By

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    Michael F. Walsh, Ph.D.

    Department Chair & Associate Professor of Marketing
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    Suzanne C. Bal

    Teaching Assistant Professor, Marketing
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    Emily C. Tanner, Ph.D.

    Assistant Professor, Marketing

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