Introduction

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Skills You'll Learn

Pricing, Strategic Management, Marketing, Competitiveness

Reviews

4.7 (680 ratings)
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JL

Aug 03, 2020

Excellent course that is both clear and challenging. It provides my in depth knowledge and tools to establish/analysis competitive strategies and/or competitive life cycles.

AM

Mar 04, 2018

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From the lesson
Maintaining your Customer Base

Taught By

  • Tobias Kretschmer

    Tobias Kretschmer

    Professor

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