Now that you've a good understanding of the different ad formats available and ads manager, it's time to create the actual ads. In this video, you learn how to do that step by step. We begin at the ad level in ads manager. First, in the Identity section, choose how you want your business to be represented. All ads are required to have an associated Facebook page. Select your page here. You can also select an associated Instagram account from this dropdown. Next, choose whether you want to use a post you previously posted on Facebook or Instagram as the basis of your ad or you want to create an ad from scratch. Facebook also has a platform for businesses to prepare ad designs called Creative Hub. If you had prepared an ad on Creative Hub, you could select the design here. We'll create one from scratch. To do that, we first have to pick the format of our ad. Here you can now see the options we went through earlier: Single Image or Video, carousel or collection. We're creating a single image ad, so let's choose that. If you want to add an instant experience, the full screen mobile optimized learning page we discussed, you can do that by checking this box. Once you do that, Facebook presents different templates to you that you can edit. We can create your own page from scratch. Wel'll skip this for now and send people to our own website instead. Next, we need to add the image, the copy, and the links for our ad. Let's start with the image. Here you see three different buttons. The first one that says "Add Media" and allows us to pick the image for our ad, which we'll do in a moment. Clicking the second button guides you through a simple process of creating a slideshow. All you have to do is pick one of the pre-design templates and add your own images and text. Facebook also allows you to create a simple video using your own images and copy. To do that, just click "Create Video" and follow the steps. We will focus on a single image ad for now. To add our image, we click on "Add Media" and then "Add Image". If you wanted to create a single video ad instead, you would choose "Add Video". In this pop-up screen, you see all the images that you've previously added to your ad account. With the drop-down on the top left, you can also pull up the images you've posted on your page or on Instagram. This allows you to easily reuse a photo without uploading it again. Facebook also gives you access to a huge library of professional stock photos that you can use in your ads free of charge. Just type in a keyword that describes the image that you have in mind and pick the one that best supports your message. Let's see what choices we have when we look for flower bouquets. There're literary, hundreds of options here I could pick from, for campaigns for Calla & Ivy. Well, it's super easy to pick just one of these photos, it's usually a much better idea to use your own photos if you have them. Especially when it comes to visual products, you want to showcase your unique products and give your audience a good idea of what the items actually look like. In Calla & Ivy's case, we want to show one of their actual flower bouquets in our campaign. To add an image from our hard drive, we click on the "Upload Button" here and then pick the photo to upload it. Next, we make sure that the image looks as best as possible in all the different placements. We can crop the image we've picked to make sure it looks grid in the square, vertical and horizontal format. You can also replace the image for specific placement and upload a different one by clicking this button here. You're happy with all the previews, click "Save". Now, let's add the copy to our ad. The three pieces of copy you can provide here: the primary text, the headline, and the link description. The primary text that's required. The other two elements are optional. Note that not all three elements will be shown in all placements and can also be shortened. As you write your copy, the preview on the right refreshes and gives you an idea of what the actual ad will look like. Can also click through the different placements here. See how our primary texts could shorten on Facebook mobile news feed, and in an Instagram feed, for example, only the primary text is shown. Also shortened. Click through the different previews to make sure you image looks great in all of them and at the most critical information is visible. If not, consider rewriting a copy and put the most important information in the beginning so it doesn't get cut. Once we're happy with what our ads look like, we need to add the destination for our ad. All we need to do is enter the URL for the webpage we want people to visit. This landing page should be directly linked to what you want people to do after clicking your ad. If you're URL is very long because you're linking to sub-sub page of your website, you can also choose to show a shorter display link by adding it in this field. The links should still go to the same domain as your website URL. Our final step in creating our ad is picking a call to action button. You can pick one from the many options listed here. Choose the one that gets closest to what you want people to do. In our case, that is "Shop Now", please note that the CTA button won't be shown in all placements. We're almost done. If we're advertising to audiences that speak different languages, you can add or generate automatic translations by clicking here. Below we also have some advanced options to add you out parameters and tags for tracking. Let's skip these for now. Click on "Review" to see summary of your whole campaign and make sure everything is set up correctly. Once you've confirmed that everything looks great, click on "Publish" to publish your campaign. If you do need to make changes, click "Close" and go back to the section where you need to make changes before publishing your campaign and that's it. Our first campaign is live. Well, not quite. Facebook will now review everything before our campaign actually goes live and this can take up to 24 hours.
