Interview with Monica Penagos – Choice Models in Practice

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Skills You'll Learn

Data Analysis, Analytics, Marketing, Marketing Analytics

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MY
Nov 2, 2019

it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation

KK
Aug 25, 2020

Very informative and nice presentation and interactive sessions.

From the lesson
Module 3
We will learn about the Binary Outcome model using Logit function. Logistic regression is used when the dependent variable has a binary outcome. We will also review linear regression, which is used when the dependent variable has a continuous outcome.

Taught By

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    Sung Won Kim

    Associate Professor
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    Joseph T. Yun

    Research Assistant Professor

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