2.2 Product Orientation vs. Market Orientation

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From the course by Università Bocconi
Arts and Heritage Management
246 ratings
Università Bocconi
246 ratings
From the lesson
HERITAGE AND THE MARKETPLACE: A DELICATE EQUILIBRIUM
"Art for art's sake." Does it still work? How important is the role of visitors to a museum or an audience in a theatre for defining an institution's cultural offering?

Meet the Instructors

  • Andrea Rurale
    Andrea Rurale
    Director
    Master in Arts Management and Administration (MAMA)

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