5.3 #CRM: Expanding Heritage Audience through Visitors' Research

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Skills You'll Learn

Fundraising, Customer Relationship Management (CRM), Management, Marketing

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AF
Mar 18, 2018

I had learned a lot in six weeks. It´s a dynamic course, great materials (PPT and videos), great interviews and also a good exchange between peers and mentor.\n\nI strongly recommended.

IG
Apr 15, 2018

An excellent course, with a fantastic teacher. I truly learned a lot and I will take a course from the Bocconi University anytime if the teacher are as great as Prof. Andrea Rurale.

From the lesson
THE NUMBERS HERITAGE NEEDS TO GROW
Art institutions must implement a sustainable plan. In order to do such, they need to leverage on data, numbers, and information. What are the most important aspects to focus on in order to run a sustainable and competitive art institution?

Taught By

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    Andrea Rurale

    Director

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