Building your first ad campaign on Instagram is as easy as setting up your first Facebook ad. And there are multiple ways you can set up your Instagram campaign. And we have the whole next course dedicated to doing this from beginning to end in the Facebook ads manager. But, there's an even easier way to get started by building the campaign directly from your Instagram app on your smart phone. And I will show you how to do this in this video. All you need to get started is an Instagram business account. So here's a quick reminder of how to convert your personal profile to a business account. So first, open the Instagram app. Go to your profile, and tap the icon with the three horizontal lines in the top right corner. Tap settings at the bottom and then tap account. And now tap switch to professional account at the bottom, and then tap business. And if you'd like, you can now follow the steps to connect your business account to a Facebook page that's associated with your business. This step is optional, but it allows you to advertise on Facebook through the Facebook ads manager later. Next, add details like your business category and contact information, and then tap done. The final step before you can build your first campaign, is to set up or update your payment method. In your Instagram app, go to settings, business, promotion payments and then add or change your payment method. Once you set up your business account and payment method, there are a few ways you can turn an existing post or story into an ad on Instagram. First, you need to decide whether you want to promote a post or a story. And the process of setting up the campaign is almost the same, just the starting point is different. To promote an Instagram post, go to your profile and tap the post you'd like to promote. Say I want to promote this post here. Below the post image, I would now tap the promote button and follow the prompts. And I'll do that in a moment. To promote an active story on Instagram, you go to your profile, tap your profile picture to access your story. And then at the bottom of the stories, image or video tap more and then tap promote. I will now set up a campaign for Calla and Ivy using an existing Instagram post. So say I want to create an ad that features this beautiful bouquet of flowers. So I click the promote button here. Now we need to decide where we want to direct people to, once they click on our ad. We can either direct them to Instagram profile, our website or ask them to message us directly on Instagram. Calla and Ivy want to drive traffic to the web shop, so we will click on your website. Now we need to enter the URL of the web shop, and pick a call to action button. I will pick shop now, as we're trying to encourage people to buy their own bouquet of flowers. Now we tap next to select our target audience. If you want to reach people similar to your followers, you can let Instagram do the targeting and pick automatic. If you want to manually enter your targeting options, such as your audience, location, demographics, interests or accounts they follow, pick Create Your Own. And we will go with automatic for now. So we'll tap next. Here, we can use that two slider bars to set the daily budget and the duration of our campaign. And notice how the estimated reach changes as we select different values for budget and duration. I will put in $10 daily for the next five days. And now that I've made these choices, you can see how the estimated reach for our ad has changed. Once you're happy with your choices, tap next. And now that we've set everything up, we asked to review the details of our promotion. You can also preview what your promotion look like in feed, stories, and explore placements. So let's make sure the destination, the audience, the budget and duration are correct, and then tap create promotion. Before you can run your first promotion, you'll also need to ensure you've accepted Facebooks nondiscrimination policy. If you haven't done that already, you might be asked at this point. Our app will now be submitted for review, to make sure that it meets Instagram's advertising policies. Our promotion will begin running once it's been reviewed and approved. And after submitting our ad, we can use the promotions button to view insights on how it's performing. And that's it, we've created our first Instagram campaign together. In the next video, we'll have a closer look at Instagram stories and how advertisers can use stories to connect with potential customers. See you there.