A Brand New World (and a crazy one)

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4.2 (100 ratings)
  • 5 stars
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AK

May 01, 2020

I really appreciate the creative assignments given by course instructors and their way of teaching. A big shoutout to all the instructors!\n\nThanks Prof. Pedro Cifuentes and Coursera!

SP

Sep 30, 2020

very great course! have always been in love with branding ,this was necessary to help me broading my strategic thinking towards brand and content marrketing.

From the lesson
WHY IS BRANDED CONTENT BETTER THAN TRADITIONAL ADVERTISING?

Taught By

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    Pedro Cifuentes Huertas

    Branded Content & Journalism Professor

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