Consumer based categories

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Skills You'll Learn

Advertising, Logo, Brand, Brand Identity

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From the lesson
DEFINING THE VALUE
In module 2, students will learn what positioning is and how they can use positioning statements to attract consumers to their brand. They will learn what a good and bad positioning statement is and how they can build a strong perceptual map.

Taught By

  • MARÍA EIZAGUIRRE DIÉGUEZ

    MARÍA EIZAGUIRRE DIÉGUEZ

    Marketing & Branding Professor

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