Introduction to positioning

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Skills You'll Learn

Advertising, Logo, Brand, Brand Identity

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4.7 (645 ratings)

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JB

Dec 20, 2020

This was such a great experience! The course was challenging but taught me so much about things that I knew of but couldn't articulate. I'm for sure continuing on the to the next one.

AZ

Sep 26, 2020

I am very helped by the learing method of this class, it's such a new sight for me to learn things. I am happy to learing this Brand Identity and Strategy class from ie University :)

From the lesson

DEFINING THE VALUE

In module 2, students will learn what positioning is and how they can use positioning statements to attract consumers to their brand. They will learn what a good and bad positioning statement is and how they can build a strong perceptual map.

Taught By

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    MARÍA EIZAGUIRRE DIÉGUEZ

    Marketing & Branding Professor

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