[MUSIC] So I'd like to present to you guys now our tactic for the strategy, as well as the concepts, right. So basically, what we're thinking of, is what you really need is a three-pronged approach. We need still images. And we need those still images for banners on the web pages, for advertising in the metro, for social media, right? But I think we really need a video as well. And I think the video needs to go with the campaign. And then the third thing is we want to create something digital which will enhance the campaign but will also give people sort of a takeaway. So I'm going to give you a couple of different ideas. But I'm going to save the best one for last. So a first concept idea that we came up with is this idea that took delivery but being chased by like a group of ninjas. Okay, so that the idea is that, it could be a delivery person on a bicycle or it could be a person carrying a takeaway bag. I mean, imagine someone carrying a takeaway bag but what you see behind them is this group of chefs probably, right, chasing after them to get the gold. So again, the inspiration that we're going from here is really this idea of cinema. Because the same person who loves the food also loves the music and also loves the cinema. So this is one concept idea. The other concept idea we had is this idea of around the corner. So, imagine an image where you see a street corner, okay? And on this side, you see a typical Madrid street scene. But on this side, all of a sudden there's this crazy Asian market. >> Yeah, yeah, yeah. >> So it's like all you have to do is turn the corner and you're. >> [FOREIGN] >> Exactly. >> [LAUGH] >> Exactly, you turn the corner and, boom, wow. And so this is this other idea we had was actually to juxtapose this two things. [CROSSTALK] >> That's a cool idea. >> Right? >> The third idea we had is the chopstick swashbuckler. The idea here is really to go straight to the cinema. So the idea here is to use an iconic Asian cinema, or Hong Kong cinema figure. Now you might ask, why a woman? Because the swashbuckler, the typically archetype for a swashbuckler is a man. And the reason we think it's interesting to use a woman is because Took Took is surprising. What we want to do is we want, [CROSSTALK] exactly. We want to do the unexpected. And so what we're going to do is we're going to make our hero a heroine, right? So she's this incredible, the Asian, the sort of the typical unexpected fighter, right? But the difference is that here, she's Spanish. And so what we're doing is we're taking our Spanish client and we're putting her into this Asian cinema scene. And what we were thinking is that we could do would actually be to create side by side, could be male and a female, right, but the idea is to use this very, this idea of transgression. And so the shots, especially at least for the photography would be a low angle show with a wide angle lens. So you get that kind of that kind of power effect, right? And then, using this very cinematic, graphic lighting, so our main person would be here, but instead of swords, she would have chopsticks. >> Cool. >> So, there are her weapons, are her chopsticks and her sidekicks are, obviously Took Took chefs. >> Yeah. >> Okay, so let's take a look at how we plan to produce this whole thing. I want to show you kind of what the plan for executing the whole project is in the production plan, all right? >> All right. >> Okay. [MUSIC]
