Narrative: Talking About the Values of the Brand

video-placeholder
Loading...
View Syllabus

Reviews

4.7 (193 ratings)

  • 5 stars
    74.61%
  • 4 stars
    19.17%
  • 3 stars
    4.66%
  • 2 stars
    1.03%
  • 1 star
    0.51%

AA

Nov 29, 2019

Filled StarFilled StarFilled StarFilled StarFilled Star

The course was really helpful in gaining the insights of the advertising world.

MK

Dec 18, 2017

Filled StarFilled StarFilled StarFilled StarFilled Star

Very beneficial course. Apt & to the point content in very less time.

From the lesson

The Brand Analysis

In week 2 Brian will explain how to conduct a Brand Personality Analysis, which is what you will use to continue building your creative pitch. You will learn how to distinguish the values of a particular brand and how to develop a Brand Positioning Statement.

Taught By

  • Placeholder

    Brian Hallett

    Visual Communication and Branded Content Professor

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.