1.1 How do you classify new products and what is the product mix?

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Skills You'll Learn

Brand Architecture, Product Management, Brand Management, Brand Engagement

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4.7 (1,898 ratings)
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SH
Jun 19, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

M
Oct 15, 2020

This course is very and practical course and has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment.

From the lesson
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

Taught By

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    Luis Rodriguez Baptista

    Professor

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