1.1 How do you classify new products and what is the product mix?

Loading...
From the course by IE Business School
Brand and Product Management
817 ratings
IE Business School
817 ratings
Course 1 of 5 in the Specialization Marketing Mix Implementation
From the lesson
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

Meet the Instructors

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.