2.0 What is a brand and why do you need one?

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Skills You'll Learn

Brand Architecture, Product Management, Brand Management, Brand Engagement

Reviews

4.7 (1,970 ratings)
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SH
Jun 19, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

M
Oct 15, 2020

This course is very and practical course and has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment.

From the lesson
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to: Describe the different elements of a brand strategy. Formulate a winning brand strategy.

Taught By

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    Luis Rodriguez Baptista

    Professor

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