2.4 What is a brand essence and why is it so important?

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Skills You'll Learn

Brand Architecture, Product Management, Brand Management, Brand Engagement

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EE

Jul 17, 2017

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

AF

Jul 08, 2016

This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.\n\nThank you for this awesome course!

From the lesson
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to: Describe the different elements of a brand strategy. Formulate a winning brand strategy.

Taught By

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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