3.7 Top 5 indicators of a brand architecture issue or opportunity.

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Skills You'll Learn

Brand Architecture, Product Management, Brand Management, Brand Engagement

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4.7 (1,598 ratings)
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JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

AS

May 13, 2020

Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.

From the lesson
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

Taught By

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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