4.1 What is the relationship between brand portfolio and brand architecture?

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Skills You'll Learn

Brand Architecture, Product Management, Brand Management, Brand Engagement

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4.7 (1,579 ratings)
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JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

AS

May 13, 2020

Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.

Taught By

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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