5.2 The touchpoint concept.

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Skills You'll Learn

Brand Architecture, Product Management, Brand Management, Brand Engagement

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It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.\n\nThank you for this awesome course!

From the lesson
Translating your brand into compelling customer experiences.
At the end of this module, you will be able to: Define and describe the customer experience journey for your brand.

Taught By

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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