5.3 Identifying your touchpoints.

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Skills You'll Learn

Brand Architecture, Product Management, Brand Management, Brand Engagement

Reviews

4.6 (1,034 ratings)
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J

Jun 14, 2019

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

EE

Jul 17, 2017

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

From the lesson
Translating your brand into compelling customer experiences.
At the end of this module, you will be able to: Define and describe the customer experience journey for your brand.

Taught By

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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