6.0 What is brand engagement and why do you need it?

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Skills You'll Learn

Brand Architecture, Product Management, Brand Management, Brand Engagement

Reviews

4.7 (1,117 ratings)
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J

Jun 14, 2019

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

EE

Jul 17, 2017

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

Taught By

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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