Welcome to the course.

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Skills You'll Learn

Brand Architecture, Product Management, Brand Management, Brand Engagement

Reviews

4.7 (2,213 ratings)

  • 5 stars
    74.78%
  • 4 stars
    20.92%
  • 3 stars
    3.16%
  • 2 stars
    0.58%
  • 1 star
    0.54%

SH

Jun 19, 2020

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I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

M

Oct 15, 2020

Filled StarFilled StarFilled StarFilled StarFilled Star

This course is very and practical course and has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment.

From the lesson

Launching new products and the challenge of managing their life-cycle.

At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

Taught By

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    Luis Rodriguez Baptista

    Professor

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