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From the course by California Institute of the Arts
Brand New Brand
379 ratings
California Institute of the Arts
379 ratings
Course 5 of 5 in the Specialization Graphic Design
From the lesson
Ideation: Invent Your Client
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.

Meet the Instructors

  • Michael Worthington
    Michael Worthington
    Faculty, Program in Graphic Design
    School of Art

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