3.6 Aligning the 3Bs at LBS

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Skills You'll Learn

Corporate Branding, Brand Marketing, Brand Management, Brand Identity

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4.9 (2,329 ratings)
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MP

Aug 03, 2020

I will never forget that coat hanger, & all the valuable lessons on Brand Management that I've learnt. The instructor explains each concept beautifully with examples. I absolutely loved this course!

SD

Jun 01, 2020

I was thankful for the coach/facilitator who helped me in enhancing my knowledge on Branding issues and giving new meaningful insights on different aspects of Brand Management.\n\nThanks once again!

From the lesson
Brand Leadership and Alignment

Taught By

  • Nader Tavassoli

    Nader Tavassoli

    Professor of Marketing

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