4.5 Interview with Richard Hytner (Deputy Chairman, Saatchi & Saatchi)

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Skills You'll Learn

Corporate Branding, Brand Marketing, Brand Management, Brand Identity

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4.9 (668 ratings)
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MM

Mar 14, 2020

I really liked the content and the examples provided during the lectures. The best part was the industry interview element. They actually told us how these theories are implemented in practice.

JN

Mar 29, 2020

This course is great if you feel like your thinking pattern has become complacent. If you are looking for "new" questions to ask this is the course. It has helped free me from my idea block.

From the lesson
Brand Practices & Engagement

Taught By

  • Nader Tavassoli

    Nader Tavassoli

    Professor of Marketing

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