5.1 Introduction

Loading...
View Syllabus

Skills You'll Learn

Corporate Branding, Brand Marketing, Brand Management, Brand Identity

Reviews

4.9 (3,197 ratings)
  • 5 stars
    89.30%
  • 4 stars
    9.60%
  • 3 stars
    0.75%
  • 2 stars
    0.18%
  • 1 star
    0.15%
PG
Apr 13, 2020

well researched and well compiled topics.\n\nI would like to suggest some case studies of other continents too, as its a course with global audience.\n\nThank you Nader and the team for your efforts.

MP
Aug 2, 2020

I will never forget that coat hanger, & all the valuable lessons on Brand Management that I've learnt. The instructor explains each concept beautifully with examples. I absolutely loved this course!

From the lesson
Brand Metrics & Returns

Taught By

  • Placeholder

    Nader Tavassoli

    Professor of Marketing

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.