5.5 Employee-based brand equity

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Skills You'll Learn

Corporate Branding, Brand Marketing, Brand Management, Brand Identity

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4.9 (2,993 ratings)
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AV

May 13, 2020

thanks,\n\nthe concept suggested are very crisp and clear. easy to understand and implement in our business and profession. the example shared were also very relevant and eye opener.\n\nThanks Again

SD

Jun 01, 2020

I was thankful for the coach/facilitator who helped me in enhancing my knowledge on Branding issues and giving new meaningful insights on different aspects of Brand Management.\n\nThanks once again!

From the lesson
Brand Metrics & Returns

Taught By

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    Nader Tavassoli

    Professor of Marketing

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