We have already discovered six directions related to the value architecture, and in this video, we will explore the seventh and final direction: Find New Resources. The basic idea for this direction is to expand the resource base of the firm far beyond the usual. When we say resources, we refer to tangible resources or intangible resources. In the examples that I'm going to present shortly, the resource base is extended dramatically in terms of geography, in terms of demography, in terms of diversity. Therefore all these examples can be qualified as crowdsourcing examples. Of course the widespread internet connectivity is a key enabler in these situations. Our first example is the famous Airbnb, which rents out to travelers all kinds of rooms in many cities worldwide. Airbnb crowdsources tangible resources, in this case rooms or apartments, from individuals. These resources are usually leased or acquired by other players in the hospitality industry, namely hotels and vacation rentals. We see here the Airbnb crowdsource offer in the center of Amsterdam, and it's quite impressive. Similarly, RelayRides crowdsources cars from travelers, using the parking at airports and train stations to rent them, while other car rentals usually lease the cars they rent to their clients. One of the characteristics of crowdsourcing is that it generates diversity, or if you wish, decreases standardization of resources, which in return can become a desirable value attribute of the value proposition. Airbnb and RelayRides offer a wide choice of, respectively, accommodation and cars. Intangible resources, such as brain power, can also be crowdsourced. Topcoder is a platform that organizes a contest for computer science experts: graphic design challenges, software development challenges, and data science challenges. These challenges are organized on behalf of large companies, such as telcos or information system integrators. Launched in 2001, its crowdsourcing community is over 788,000 people. A similar model has been developed in the field of communications by eYeka which launched creative challenges for brands looking for a new ad campaign, or a new packaging, or a new website. Lastly, financial tangible resources are also crowdsourced, particularly by firms offering financial services: Lending Club and Zopa organize through their platform peer-to-peer lending, consumer credits in fact. TransferWise and midpoint organize peer-to peer currency exchange and transfer, and Kiva organizes crowdfunding for micro finance institutions. If you want to know more about Kiva, you can watch the suggested video. All of these firms change and enlarge the source of their funding. So as always you can ask yourself the following questions when exploring this last direction: How can you enlarge the base of your tangible resources and intangible resources? What can you find by looking far from the usual base of resources? So this was our fourteenth direction and last direction. In the next video, we'll conclude by showing you an integrated example.