Program Testing

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Skills You'll Learn

Social Marketing, Social Media Marketing, Social Media, A/B Testing

Reviews

4.7 (514 ratings)
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RR

Feb 17, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

LM

Jun 06, 2016

Another excellent class in the series. Straight-forward information about transforming social media marketing knowledge into an ongoing program.

From the lesson
Management
In this module, you will learn how to create a pilot program, test it for sustainability, and justify its existence using proven metrics.

Taught By

  • Randy Hlavac

    Randy Hlavac

    Lecturer, Medill IMC; CEO, Marketing Synergy Inc

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