If you are building an application that's just a note taking application,
do you really need to collect the GPS information?
maybe you do, because maybe that's part of it,
where it's just like hey we're going to geo tag everything, all your notes.
You can say that this is a travel journal, if you will.
If it's just a simple to do list, do you really need to know where I am?
maybe you do, maybe you don't, but
you should be careful and only collect the information
that is directly relevant to experience you are trying to provide the user.
Don't over reach.
>> Okay, on two of our three social marketing strategies we have landing page,
where we get Email address and then a password.
And then we ask them a few questions, we say keep those really relevant.
And then we give people opt out options for things like our blogs and so forth.
Is that a good way to do it?
>> Absolutely.
Collecting minimum amount of information as you build the relationship.
As the relationship goes on further you can collect more information,
as there's trust and as there's an exchange of values.
Right.
So, you fill out name and email address.
So I give you something of value at that point like a white paper.
And then the next time maybe I get another couple of pieces of information.
This is called progressive profiling.
And at each step there's an exchange of value for you information.
The things like opt out and opt in I tend to prefer opt in.
As opposed to opt out, but those are important concepts.
And that's a good way to handle it.
>> Super.
So that talks about the company and the consumer net relationship
What about governmental and what are the regulations coming down about privacy?
>> So, privacy is handled differently.
In almost every country in the world.
The EU is trying to have sort of this overall program.
There was a program called Tape Harbor with the United States,
that was recently overturned.
Inside the United States,
it's the Federal Trade Commission that actually manages the data.
They're called the data protection authority.
>> Okay >> Now,
There's a lot of confusion about what we need to do.
Lexalytics as a company, we actually spun up a data center in Ireland.
We did this probably a year, year and a half ago,
because some of our customers wanted to keep their information in the EU.
But in other territories like China,
these are places that have very specific Privacy laws, and so
you need to understand that for each of the territories you're in.
And given the nature of Cloud computing, it's relatively easy to take
your application, spin it up here, spin it up here, spin it up here, spin it up here,
so that you can actually adhere to the rules of each of those,
of each of those territories.
>> Okay so if I'm going global I really need to look at a lot of different
countries to figure out exactly what I need to do.
>> Yes.
>> Okay, the other things is, this is changing a lot isn't it?
It's pretty dynamic area in terms of privacy.
>> Yes and like I said before the whole EU, United States safe harbor program,
that's thrown a lot of people into, okay, what do I do now how do we handle this?
The EU is trying to get their own things together.
A lot of people think that the German ones which are quite strict.
So it's the change Is going to be rapid for a while.
>> Uh-huh. >> While the world gets a handle