Today, the Russian market is a highly competitive one. So these days, a lot of foreign companies, as well as Russian ones use to implement marketing by doing business in Russia. Success comes to the companies investing in proper marketing. It would be wise to better know the target audience in Russia, its preferences and needs. Thus, the foreign companies should have in mind that the basis of all marketing decision is marketing research. They could combine their own research and services offered by foreign and local marketing research agencies. Russian business environment and its peculiarities are considered for the development. Foreign companies marketing makes decision in a continuum between standardization and adaptation to the impact of external factors. Digitalization is an important emergent trend in modest business in Russia. We could forecast that the role of Internet marketing in Russia would continue to increase, as well as Internet becomes the main channel for promotion in the Russian market. Talking on some recommendations for promotion activities, it would be reasonable to clarify language of all marketing materials. For Russian consumers, a careful translation is necessary. For this purpose, a foreign company could use Russian consultants being sure to work only with translators who are native Russian speakers, double translating, and check their understanding could be a good method as well. As for the conclusion, for this part of the module, we could advise foreign companies interested in a deep penetration in the Russian market to develop a website in Russian to fully localize their presence in Russia. This might mean looking into getting go through domain for foreign companies website. Having a Russian domain is extremely useful to look more native. Today, many foreign companies are successful in planning and implementing international marketing in Russia. Their experience is the good compass for the new market entrance. In this part, we discussed a few peculiarities of international marketing in Russia, mainly for consumer goods. There are a lot of additional ones for various industries and services sectors requiring a deep research and analysis.