Market Research and Testing to Identify Opportunities (Video 1)

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From the course by University of Pennsylvania
English for Business and Entrepreneurship
1070 ratings
University of Pennsylvania
1070 ratings
From the lesson
Unit 2: Identifying an Opportunity
This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.

Meet the Instructors

  • Amy Nichols
    Amy Nichols
    Manager of International Research and Program Development
    English Language Programs
  • James Riedel
    James Riedel
    Executive Director
    English Language Programs

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