From American Airlines to Competitive Analysis

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Skills You'll Learn

Management Consulting, Benchmarking, Data Analysis, Business Intelligence, Competitive Analysis

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From the lesson
Welcome!
Welcome to Business intelligence (BI) ad competitive analysis! In Week 1, you will learn the story of American Airlines Group (AAL), the challenges it faces, and the power and framework of a competitive analysis.

Taught By

  • Yao Zhao

    Yao Zhao

    Professor

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