Welcome to Doing Business in China

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From the course by The Chinese University of Hong Kong

China Strategy

18 ratings

The Chinese University of Hong Kong

China Strategy

18 ratings

Course 2 of 4 in the Specialization Doing Business in China

This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.

From the lesson

What’s New? China’s New General Environment

Evidence has shown that the contextual difference or gap between a foreign firm's home country and China is a key reason for business failure in China. This Section helps in developing a better understanding of China's context in terms of its general environmental segments, and a number of strategies to deal with new and updated contextual issues in China. How much does context matter in doing business in China? How do foreign firms deal with new and updated contextual issues in China?

Welcome to Doing Business in China2:27

Entering the China Market2:54

Meet the Instructors

Prof. Xufei Ma
Associate Professor, Director, Center for Entrepreneurship
Department of Management

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Want to run a successful business in China?

Doing business in China is for you to dive deep into China business,

right from forming a business to pursuing strategic growth in China.

Please join our instructors, Professor Letty Kwan.

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Professor Xufei Ma.

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And Professor Dominic Chan.

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When you finish their three individual courses you can work on an additional

capstone project to complete the specialization.

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Making the wrong market assumption about Chinese consumers can be fatal for

companies.

In this course,

you will get scientific based evidence on how Chinese consumers think and buy.

What are their motivations?

What are their habits?

What are the best ways to use social media?

What is a strong brand in China?

Knowing these would leave formulating marketing strategies for

your brand out of the guessing game.

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In China's ever-changing business environment,

you have to be a strategic insider to succeed.

Know the environment through understanding China's New Normal Government policies,

strategic locations, and ways to gain entry into China.

The course helps you scan China's business environment using new perspectives.

Helps you adjust your mindset, status, and post entry strategies, and

become a strategic insider

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If you're thinking about starting your own business this course will give you

a head start.

You'll learn the fundamental concepts, theories, and

frameworks of entrepreneurship and how to apply them.

You'll gain expertise in how to identify and evaluate opportunities.

Interpret, analyse, and build financial models.

To enable high growth ventures.

Practice living life as an entrepreneurial leader and create a new product or

service for the Chinese market.

You will also meet eminent scholars, research specialists,

industry practitioners, and China business veterans.

If you want to run a successful business in China, this series is for you.

Register on the Coursera platform today.

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