[MUSIC] Want to run a successful business in China? Doing business in China is for you to dive deep into China business, right from forming a business to pursuing strategic growth in China. Please join our instructors, Professor Letty Kwan. [MUSIC] Professor Xufei Ma. [MUSIC] And Professor Dominic Chan. [MUSIC] When you finish their three individual courses you can work on an additional capstone project to complete the specialization. [MUSIC] Making the wrong market assumption about Chinese consumers can be fatal for companies. In this course, you will get scientific based evidence on how Chinese consumers think and buy. What are their motivations? What are their habits? What are the best ways to use social media? What is a strong brand in China? Knowing these would leave formulating marketing strategies for your brand out of the guessing game. [MUSIC] In China's ever-changing business environment, you have to be a strategic insider to succeed. Know the environment through understanding China's New Normal Government policies, strategic locations, and ways to gain entry into China. The course helps you scan China's business environment using new perspectives. Helps you adjust your mindset, status, and post entry strategies, and become a strategic insider [MUSIC] If you're thinking about starting your own business this course will give you a head start. You'll learn the fundamental concepts, theories, and frameworks of entrepreneurship and how to apply them. You'll gain expertise in how to identify and evaluate opportunities. Interpret, analyse, and build financial models. To enable high growth ventures. Practice living life as an entrepreneurial leader and create a new product or service for the Chinese market. You will also meet eminent scholars, research specialists, industry practitioners, and China business veterans. If you want to run a successful business in China, this series is for you. Register on the Coursera platform today.