In this section of the course we're talking about the creative city. This incredible transformation that we've all been living through from the older, industrial city, to a new kind of city where really the source of economic growth and the source of innovation, the means of production are knowledge and intelligence and really human creativity. And here we are today in, well look around - it's kind of old, industrial building. Sometimes when we talk about the creative city, people misunderstand it. They think the creative city is about a city just of artists and musicians and designers and in the words of one of my critics, you know, a city of yuppies, sophistos, trendoids and gays. But I had something very different in mind. My idea of the creative city, and the creative class, and the creative economy you know the kind of things I wrote about in this book, is that every single human being is creative, and yes, a third of us, across the advanced societies are paid to do knowledge work and paid to be creative. But, that means 66 percent of us are being left behind. And what I really wanted to focus on in my work is that we have to not only build a creative city for the affluent and the advantaged and those of us paid to use our minds, but we have to build a creative society where each and every human being, where their creativity, is utilized, harnessed and valued. You see, I didn't learn about this thing by reading books or writing books. I learned about it from my father. You know my dad was a factory worker who worked his way up to Foreman and actually became the shop level manager of the factory, and he knew all the workers, and he would say, "Rich, you know, it's the knowledge, it's the intelligence, it's the creativity of the people who work here that make this factory great." And you know, I teach in a business school so who am I to talk, but he would say, "Sometimes when they bring in these fancy new MBAs and business people, sometimes when they bring in the fancy new engineers, they don't listen. Richard, they don't listen to the workers. That worker knows how to operate that machine. That team of people, they know how to make the eyeglass frames. When they don't listen, they squelch the creativity of those workers.". It's our creativity. It's not the creativity of an elite, of the upper third of our society. Those of us in this class who had the great good fortune to use our creativity to take courses. My dad never got to take a college class, an online class. What really makes our society great is the creativity of each and every one of us, when we come together in cities, when we can use our creativity together. I think the way to best understand the creative city is to go see it and feel it, touch it with your own hands. One of my goals in this course is to take you into a creative space like this, to have you look around, and have you experience the creativity that just comes out of the walls, and off the floors and out of the energy in the space. That's the kind of thing I want you to feel in this assignment. And I want you to experience the creative city, not just write about it. You know, one of the things about this assignment is it should be a great learning experience but it really should be fun for you. So I want you to pick a creative neighborhood or part of your city, a place that's a center of arts, or music, or design, or where in this neighborhood in fact, there are a whole group of not only new restaurants, but new kitchens - where people are creating new kinds of food, new coffee shops for people who are roasting the beans, a micro brewery across the street...so the food scene of the city. And if your city doesn't really excite you, pick another city - whether that's New York or London or Los Angeles or Istanbul or Paris or Rio de Janeiro or Shanghai. There are so many creative places and spaces in the world. Tell us about that city but go out and grab your phone and take pictures. You know, show us the designs, show us about the city. You know, one of the things when I travel, I'm not the best photographer in the world - I kind of think in text, but my wife loves photography, and she'll take innumerable numbers of pictures of me and her experiencing a city, and what I found is even though I was kind of being a pest, "don't take so many photos", when we come back from that, it's not the notes I have that get me interested, it's the photos and the pictures and the remembrances. So your assignment should be not just about writing it down, but about photographing and chronicling what you see as a creative city.