Hello, Welcome to model about communicating your work. This is the part of the model of co-design and practice related to the trips-project. So this model is about how to communicate about your case study to other people and other stakeholders. This is an important step in a co-design process because it helps you to build relationships by allowing you to share your experience, your needs and it helps you to connect to other people in your community. After all these tasks you have done, you see that you're actually coming to an end and communication of your case study is the last step of the co-design process. That's why it's the last model of our massive online open course. So shall we know how to do this? But first of all, let me tell you why communicating case study is so important. First of all, it is vital to ensure that your key study has social, political, economical or other impact. And it draws attention of the necessary government and stakeholder organizations and other decision makers in order to make you achieve the goals you have set up previously. In addition, successful communication improves your ability to persuade people. You cannot make the change you want alone, you need other people to support you. And if your communication is efficient, it helps you enroll other people to make them interested, what you're doing and support your ideas, visions and actions. Also, communication helps to strengthen and broaden the involvement of participation of the target groups. When you define your target group, it is important for them to get familiar with your activities and your case study, that what exhibition communication is for. It facilitates the relationships between the organizers and helps you to achieve the results you are expecting. Also efficient communication raises the awareness of future funding authorities by ensuring the continuity and sustainability of the follow up actions. Probably you're doing a great job, and you're on your way to achieve what you want to achieve, but it's always nice to know that you reach the audience and that you're having the potential for future funding and make it broader and make your changes even larger. Therefore, for successful communication, you need a communication strategy or plan. A good communication plan should include measurable and realistic objectives. It should meet the timetable and provide research planning for the activities you need to do for your case study. Also important is to involve the target groups you want to achieve in your activities, because that helps to maximize the use of your case study. Therefore, we have this exercise which I'm introducing now. As you see on the table, we have five parts of your communication strategy. The first is the message like what you want to say to the audience. And in this part you define your communication messages. Then there's whom, it's identifying your target group, the people you want to send the message to. And also you're defining the aims, because the target group depends a lot on what you want to say to who. Third part is why, and that's related with the impact and stating what you want to achieve from this communication. What is the reason why you're communicating this? Fourth step is how and it refers to format and materials. So in order to do that, you need to plan the communication method. And finally, it's about when and establishing the most pertinent moments when you want to communicate a certain message to certain people, and it can happen three times. So before you start your activities, during your activities and after your activities. But let's go in detail with all these five steps. So first is, what to communicate. And mostly you communicate your the outcomes of your history of the project and it might be tangible, which are very concrete. For example, you create an app and you want to share it and communicate about it to the wider audience. Or it can be abstract results such as, gain knowledge, improved skills experiences you had, people who were involved in your activities had, and anything else that can be defined as a product. Both of them are very important and both of them can be very well communicated. So these are examples of the potential communication. So as I said, you can communicate products, you can communicate about the methods you use, you can communicate about experiences you have, you can communicate about the best practices so other people or organizations or groups can learn from you. You can provide recommendations which are also important to know what can be improved. And also you can communicate about guidelines if you have an idea how to do something and you have the step by step plan which you want to share with others. So there are a lot of stuff to communicate about, but whom to communicate and it's also very important to define who are the people, who are you sending the communication message? These are the groups mostly related with the communication. So these are institutional actors which can be very important, especially if you want to make any social or political impact. Another group which is very important is relevant stakeholders, which you probably have defined two models ago. Then there are citizens or general population and finally there is media, which is also a very powerful tool to spread out your message and make the dissemination and communication even on a broader level. Why, we all ready talked why the communication is so important. But when doing this step it is important for you to think of what impact social, political, economical other you would like to achieve with your message. Then you set up the aims and objectives, why you're doing this and what exactly you would like to achieve from this communication. Once you have your goals, you decide how to communicate. And there are different methods of communication. To maximize the impact of your message and reach a new audience, it is advisable to use different channels and more the better in order to achieve the larger group of audience. And especially now when we experience the pandemic of COVID-19, it is more and more common to do it online, but the best balance would be combined online and offline communication tools in order to promote your case study. These are examples on how you can communicate your case study. You can do it on a website, you can do it workshops which are related with your aims and goals. You can do it through seminars when you're teaching other people something, you can show the your product or other results during conferences or exhibitions. You can make some press releases, you can promote out of visual or multimedia products. You can present your outcomes on public events such as city fairs or exhibitions. And finally you can share it through your personal and professional networking and other contacts you might have. And finally, it's important to set up when to communicate. When you all ready know what you want to say, whom you want to say, why you want to say this and how you want to say this. It's important to set up the best moment when you're doing all this. And as I said, we're going into three steps. So the first step is before your activity start. So what you need to do with that step? First of all you, it's very important to develop the communication plan, how, when, whom to you're going to send your message. Then you need to define the impact of the expected products. Later on, you should determine how communication activities will be disseminated and what channels you are going to use. And least but also very important is to assign budget and resources for your communication actions. There are other steps for communication which you want to do during your activities. And in that step it's important to contact the means of communication at the local and regional levels. It can also be national or international level, depending on what actions you want to do. In this step, you can also conduct regular activities, such as information sessions, workshops, trainings and so on. Which is also not only doing the impact or running the activity, but also spreading out the message about what you are doing and why you're doing this. In this step you can also assess the impact on target groups, how efficient the communication is for the people you want to achieve. And also you can involve other stakeholders which you probably haven't foreseen in the previous step. So you can still do it now when, when you're implementing your case study. And finally, after your activities, you can disseminate the outcomes you all ready achieved. But not only that, you can also develop ideas for the future corporation or follow up actions, you can exactly what the way the result and impact you manage to reach with your case study. You can contact the relevant media and finally you can contact the policy makers if you want to do any social or political impact, but not only that. Here, I would like to show you some examples we did in the trips-project. So as you see it, the first example is our website, where we also communicated about what we are doing in this project, who is our target group, what are the aims, what are the objectives and what impact we want to reach with trips. Here is the example of how we just communicated about trips in a new European Bowel house exhibition, which took place in Brussels this year in July. And here you can see one of my colleagues presenting trips project and telling the audience what we're doing, why we're doing this and how we're doing this. Another tool of communication is follow up actions or by the actions. And here is the post from social media about the Lecco Declaration, which was signed in Lecco Italy in July 2022. And this declaration was signed between three fields of stakeholders. So the NGOs transport providers and assistive technology suppliers in order to ensure that accessibility is very high on the agenda and that all parts are committed to make transport more accessible, more inclusive and more comfortable for everyone. So, you all ready hear step by step, how to create a communication strategy. Now it's your turn to take the stable and to try to define what to whom, why, how and when you want to create your communication. >> We have now made it to the end of the book. Throughout all of these lectures and the exercises, we have been through a number of points that together make up the case study for your project. We have talked about who you're going to involve in your co-design. We have talked about how to do your research, we have looked at identifying a vision, setting a target and looking at the decision landscapes around the vision and the target that you want to work with. We have also looked at how to make a collective proposition for change. And earlier in this module we have talked about how to communicate your work. Now, all together these exercises that you filled out creates a case study. And that means that this is something that you can essentially put together as the basis of the beginning of your project. If you have all of these things, you can now go and get started and conduct your project in itself. An important thing to note is that you can go through this process again and again, you might want to go through it again to refine the definitions that you're using now that you have made it to the end of it. There might be some things that you want to change in the beginning. You might also want to go through with it together with a group of your fellow users or your fellow stakeholders or you might want to go through it, essentially imagining your role as one of the different stakeholders in your project. In this book, we have constantly been talking about the trips project as our example. This is where all of these strategies were developed. This is where all of these strategies came from. We needed them to build our project. This book was about trying to share the strategies that we developed with you so that you can use them for similar things for different things. For whatever project you feel the need to take a co design approach to thank you very much for coming all the way with us.
