If you've completed the previous video, you now be saying, "Okay, I've got it." You feel more relaxed as you now know who your audience is, what their problems are, how you going to solve them, how you going to help them. This means that no matter what your presentation will be relevant to them and if it's relevant to them, if you promise to answer their biggest questions and solve their biggest problems, then, they will listen to you. Congratulations. You've almost got the most engaging presentation known to your audience. However, the almost is a big almost. Your success now comes down to how you connect with them emotionally given that people make emotional decisions on the whole and keep them engaged emotionally. This is where the no-fail keynote structure comes in. It's so effective because it answers your audience's questions as they come up. You'll notice with each section it starts with an I. Invitation, connect with your audience straightaway with a story, article, or question. Your theme that you decided on earlier needs to feature in the opening of your presentation. This could be in the form of a story which is my preference, a surprising fact, a news article, a song, a quote, a video, or some other way of inviting your audience into your world. If you start with, "Hi. My name is. Thanks for having me. I will personally find you," and let's leave it right there. You have such a short period of time to engage your audience. Don't waste it on information that the audience already knows or doesn't care about. Go straight to connecting emotionally with them and introducing the theme. The reason why personal stories are the best way to start is that often at the beginning of a presentation you're nervous. I get worried if I don't feel anxious or excited. You need the adrenaline to connect with a big group of people. A presentation is a conversation but it's a heightened one and needs more energy. Telling a story is the best way to find your rhythm quickly and easily. As you already know, it's also one of the most effective ways of connecting emotionally with your audience and it's your story, how to get wrong? As soon as you start telling a story, you relax. You're simply recounting what's happened, reliving it as you do so and then, linking it to the theme. Impressed. Thank them and praise them. You're impressed. Once you've imaginatively connected with your audience and introduce the theme, now they need praise. In Australia, New Zealand, and the UK, we're not big on this whole praise thing but audiences love it a lot. Different people want to be praised differently however. Mass' tool, the process communication model, identifies the six styles we have within us. This is what I say to address each style. For a thinker, thanks for coming. I'm impressed you've taken the next hour, two hours or day to find out how to make your conversations even more influential. I promised that by the end of this session you will have structures you can implement immediately to improve your communication. Persister. However, you're the experts. You know who you're speaking to and what you need. Please share your opinions and feel free to ask questions. This session is to be as relevant as possible to what you need right now. Rebel. It's also a lot more fun. To make sure you've heard me, I may ask you to repeat things. To do what please? Repeat things. I may even leave off the ends of my sentences so that you can feel in the? From time to time I may ask you a question to make sure you've understood everything, is that okay? Imaginer. If after this session you reflect on what you've heard and you have questions, please get in touch. Harmoniser. You're wonderful people who want to get along with others and you deserve support. Promoter. But let's get started so that you have the conversations that you need to get the results that you want now. Funnily enough, you see the eyes of people light up when you talk in their favorite channel. Imagine. Now you take them to where they would ideally like to be. Their ideal outcome. Here, I often ask the audience to close their eyes or look down if they prefer, then I asked them to imagine what they don't like. If I'm following the influential conversation theme, I'll ask them to bring to mind someone who they don't connect with. Then, I'll ask them to imagine what would happen if they did have the skills to connect successfully with this person and influence them. When I was in the UK, I had an ad agency that had put together a full Business Review Weekly magazine with their client featured as the centerfold. This is called future pacing, showing the client where they'll be once they've worked with you. Introduction. Your name, company, and one line as to why you're there to take them to their ideal. This is only one line made up of who you are, where you're from, and confirming that you will deliver them their ideal scenario. Issue. Name the three greatest issues the audience has right now. At this point, the audience says, "Okay. You've connected with us. You've praised us, you've shown us where we want to be but it's hard. You don't know how hard it is." So this is where you talk about their challenges. But it's challenging. It's challenging because and I encourage you to use the word challenging. Here, you identify the three top challenges they have from your brainstorm. Do not go too heavy on this one though. I once spoke at the legal division in a company, at this point in the setup I said it's challenging. It's challenging because in five years time your roles will be obsolete. The energy in the room crashed and everyone looked more than depressed. What I didn't know was that a third of their department had been fired that morning. It was still top-secret information. I had to work so hard to bring them back up in the next section and for the rest of the keynote. Index. Three ways you will solve these issues. This is where you outline the three solutions to their three greatest issues. Can you see by doing the brainstorms and structuring your presentation this way, you're talking to what is relevant to them. If you've really identified their biggest issues, then they can't help but want to hear every word you say to help them solve them. Indicate expertise. Show how you solved these problems for others before. But hang on, at this point your audience asks, "Who are you to give us this advice? What experience do you have in my field and what do you know?" This is where you tell your story but like a well-crafted CV, only tell what's relevant to that particular job description. Share the experience you've had solving the same issues for other people in other companies. If you've never solve these issues, show your experience with putting together processes which solve people's issues. Information. Three ways of solving the issues. Now, you get to the main part of the presentation where you spend 80 percent of your time. This is typically where your audience switches off. So make sure the solutions that you talk about are highly structured. Give a case study or tell a story with each solution. You can also use impromptu speaking techniques such as PREP. Point, Reason, Example, Point or past, present, future or PIS, Problem, Impact, Solution. Identify. Identify, summarize, and re-stress the main points. Summarize your points and stress the benefits. It's particularly important here that you really look at the pain and then, the benefits both tangible and intangible. Interest. Show them how to proceed with you. Show them how to get the results they want now. What do they need to do? Make it simple. Implicate ideal. Remind them of their ideal outcome, their vision. Finish by reminding them of where they want to go. Their ideal situation. It's always best to end on a high. Here's some extra tips. If you feel like you're losing them, stop, check in, have a list of questions and activities to reengage your audience. In between each of the items in this structure, are your transitions never ever do you want to say, "Now I want to tell you a story, now I'm going to show you how to solve your problems, now I want to tell you about." My first mentor used to say to me, "Belsy, don't tell them. You're going to bore them, then bore them. Then tell them how you bored them." Too funny. For the best transitions simply pause then start the new section. Soon you'll be able to whip together a presentation with no fear of failure. Follow the structure, it works. If you have a different presentation or it's much shorter, you can always keep the elements but shorten them. Or you can come up with your own structure. Please share it if you do, I'm always open to seeing great new structures.
