Relationship Management Theory

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From the lesson
Theories of PR
This lecture introduces students to the field of Public Relations, we discuss the main theories explaining and describing approaches to maintain relationships between organisations and strategic publics.

Taught By

  • Olga Solovyeva

    Olga Solovyeva

    Lecturer
  • Maria Mordvinova

    Maria Mordvinova

    Head of BA Program in PR and Advertising

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