The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important. It provides both theoretical and practical perspectives on the nature of management in today’s organisations.
Andrew McAffee, MIT: How do we tap into everyone’s “slice of genius” in an organisation?
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Skills You'll Learn
Management Theory, Strategic Management, Leadership, Management
Reviews
4.8 (2,926 ratings)
Jul 7, 2020
For insightful perspective on business management as whole from where it's been to where it's trying to go. The coursework from University of London was something I know I will benefit greatly from.
Jan 1, 2021
I will like to thanks Coursera and Professor Julian Birkinshaw. It was very well presented, a lot of examples. I had a technical background, Chemical Technician and I had learn a lot. Thanks again.
From the lesson
Week 3
Welcome to Week 3 of 'Managing the Company of the Future'. We're almost at the halfway point of the course in terms of content now. This week, we'll learn about traditional and alternative forms of motivation and objective-setting and we'll find out how you can experiment with some of these new ideas in your own company.
Taught By
Julian Birkinshaw
Professor of Strategy & Entrepreneurship
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