The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important. It provides both theoretical and practical perspectives on the nature of management in today’s organisations.
Week 4 summary
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Skills You'll Learn
Management Theory, Strategic Management, Leadership, Management
Reviews
4.8 (2,935 ratings)
Jul 7, 2020
For insightful perspective on business management as whole from where it's been to where it's trying to go. The coursework from University of London was something I know I will benefit greatly from.
Jan 1, 2021
I will like to thanks Coursera and Professor Julian Birkinshaw. It was very well presented, a lot of examples. I had a technical background, Chemical Technician and I had learn a lot. Thanks again.
From the lesson
Week 4
Welcome to Week 4 of 'Managing the Company of the Future'. In our penultimate week of content, we'll be getting a bit more hands-on. You'll be analysing your company's management model and thinking about how to change it. We'll also be learning about different ways of enabling change and, more generally, how management ideas gain and lose currency.
Taught By
Julian Birkinshaw
Professor of Strategy & Entrepreneurship
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