限制性定价 / 掠夺性定价 Limit Pricing/Predatory Pricing

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Skills You'll Learn

Game Theory, Strategic Thinking, Competition (Economics), Porter'S Five Forces Analysis, Strategic Management

Reviews

4.8 (458 ratings)
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SH

Mar 04, 2017

Lots of examples make the lectures interesting and easy to understand.

EE

Mar 15, 2016

非常喜欢这门课,也喜欢授课教授: 言语不多但通过问题式教学和案例分析将难点解析得很清楚。\n\n建议对策略和博弈有一定了解后学起来更有趣味。

From the lesson
进入新市场 Entering a New Market
本模块与市场进入有关。我们首先看一下用于评估市场吸引力的不同工具,再讨论已被证明有助于进入新市场的策略。我们也会从其他角度分析这一现象,了解现有企业为了阻挡新竞争者进入市场需要采取的措施。

Taught By

  • Tobias Kretschmer

    Tobias Kretschmer

    Professor

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