Evaluating Content Design

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4.6 (272 ratings)
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JG
Aug 13, 2019

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

YL
Nov 7, 2016

very good lecture and assignment design. But I prefer more case study in the lecture to help the learners better understand the rules.

From the lesson
Platforms and Design
Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.

Taught By

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    Candy Lee

    Professor
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    John Lavine

    Founder, Professor and Director, Media Management Center
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    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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