Introduction from Professor Lee

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YL

Nov 08, 2016

very good lecture and assignment design. But I prefer more case study in the lecture to help the learners better understand the rules.

VI

Jul 04, 2020

Very useful information much of which is still relevant in 2020. I also appreciate the reading material that's provided as PDFs.

From the lesson
Platforms and Design
Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.

Taught By

  • Candy Lee

    Candy Lee

    Professor
  • John Lavine

    John Lavine

    Founder, Professor and Director, Media Management Center
  • Randy Hlavac

    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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