Introduction to IBM

Loading...
View Syllabus

Reviews

4.6 (267 ratings)
  • 5 stars
    66.66%
  • 4 stars
    25.84%
  • 3 stars
    5.99%
  • 2 stars
    0.37%
  • 1 star
    1.12%
JG

Aug 14, 2019

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

YL

Nov 08, 2016

very good lecture and assignment design. But I prefer more case study in the lecture to help the learners better understand the rules.

From the lesson
Managing Content and IP
Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.

Taught By

  • Placeholder

    Candy Lee

    Professor
  • Placeholder

    John Lavine

    Founder, Professor and Director, Media Management Center
  • Placeholder

    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.