Outsourcing vs. In-House Creation

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KS

Oct 15, 2019

I really am finding value in this course. The assignments challenge me and I walk away from every lesson feeling the need to implement something new!

JG

Aug 13, 2019

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

From the lesson

Managing Content and IP

Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.

Taught By

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    Candy Lee

    Professor

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    John Lavine

    Founder, Professor and Director, Media Management Center

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    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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