Finance for the corporate entrepreneur

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From the course by University of Maryland, College Park

Financing and Profiting from Innovation for Corporate Entrepreneurs

23 ratings

University of Maryland, College Park

Financing and Profiting from Innovation for Corporate Entrepreneurs

23 ratings

Course 4 of 5 in the Specialization Corporate Entrepreneurship: Innovating within Corporations

This course is for aspiring or active corporate entrepreneurs who wants to understand how to secure and manage funding for their corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality. This course focuses on four key areas: • Learning the fundamentals and how to create financial statements for new ventures within the corporate environment; • Examining valuation techniques for understanding how to assess and grow the value of the corporate venture; • Exploring the different sources of internal and external financing for the corporate venture; and • Applying lessons learned in the course to structure a funding deal and pitch the corporate venture. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-financing

From the lesson

Introduction to Financing Corporate Ventures

In this module, we will learn the fundamentals and how to create financial statements for new ventures within the corporate environment.

Welcome to Module 11:16

Finance for the corporate entrepreneur3:31

The entrepreneurial spectrum6:57

Corporate entrepreneur vs. startup entrepreneur5:56

The "too typical" return on investment (ROI) process7:21

A better approach to return on investment (ROI)4:27

Intangible assets and return on investment (ROI)4:43

The roles of products and leadership in return on investment (ROI)4:03

Financial statement basics4:12

Financial statement details7:13

Financial metrics7:09

Meet the Instructors

Michael R. Pratt
Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

So let's talk about now of finance for the corporate entrepreneur.

What's interesting to me, as a person who spent a large part of his career in

the area of entrepreneurial finance, that a survey of business owners has

revealed that the one functional area that they are least comfortable with,

but on which they spend most of their time, is financial management.

And that is a dichotomy that should give people concern.

So interestingly,

these findings of the survey are not atypical among entrepreneurs, right?

Most entrepreneurs that I have come across over my time, are very comfortable

with marketing and sales and product development and software development.

But they have very limited knowledge of financial management.

So, part of this course is going to be to help the non-financial person, because

we're targeting this course toward people who probably don't have a finance degree.

And though we're looking at people who are developing ideas or

projects that could have potential for high growth.

And hopefully that's most of the people that are taking this course.

But one thing I want to make sure that you understand,

I'm not teaching you corporate finance.

There will be a lot of discussion about things that have a corporate

finance flavor, and we'll talk about some specific things about

that corporate finance people use every day.

But entrepreneurial finance is not corporate finance.

Entrepreneurial finance is an integrated process which brings in your marketing,

your sales, your inner resources,

strategic planning, product development, all comes in kind of together.

And that's what I consider to be entrepreneurial finance.

That's why I say it's not a corporate finance course.

So what I'm trying to have you learn at the end of the course.

At the end of the course, I hope you will understand

tools that you can use to manage your cash flow effectively.

Understand valuation of projects, how your projects will be

valued by your people who approve the allocation of funds.

And then, how do you obtain financial resources to fund your project?

And many people think that maybe it's a corporate environment,

it all comes from the internal resources of the firm, but

that's not always the case, which we'll talk about at a later lecture.

And then we'll talk about my view of how do you put together a proposal or

a pitch, to talk your funding source to get them to agree to approve your project?

So financial matters are very important and

a very big part of the corporate entrepreneur's daily life.

And not understanding the basics of financial management can put you at

a significant disadvantage.

These are the people who are competing within your organization for

the same budget money.

And I hope that this course will provide you with a, will arm you with the tools

and the understanding necessary to best compete for

your internal and very precious and limited finite corporate resources.

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