Okay, welcome back again. Now we're going to get into a little bit more detail about what I think an effective business proposal is. So, there's structure that I believe you should set up and it should contain the following information. Okay, first of all you want to introduce yourself of course, tell them who you are, what your experience is in the organization. You want to talk about the project itself, but you want to provide highlights to the project. If you had revenue and cost information, which hopefully you will have. You should be able to demonstrate or show that to your funding source. And you want to talk about the economics. One of the things we've talked about before is when you are a corporate entrepreneur you have to meet what they call the hurdle rate. You have to have a return on capitol employed which is acceptable to the internal funding source for corporate projects. So you want to talk about this. Then you want to have an executive summary which talks about the goals of the project what your objectives are if there's a strategic implication to the project talk about that as well. Then you want to have timelines which says I'll start the project on this date, we'll have certain milestones we'll meet at some point in the future, the project will be ready for let's say project launch. And then, the call to action basically is please give me the money that I'm asking for, for funding this project. Okay, so when I talk about appendices or an appendix what you want to put in the appendix is something which is probably too detailed to talk about in the proposal itself, but maybe somebody will want to see. If it's a technical project, perhaps, you have schematics, or documentation, user, or technical documentation, diagrams, anything that you believe is important to the person watching your pitch, or person who will be approving your project, put it in the appendix. Also, if you're going to put a project together, make sure that it looks professional. If you have a logo you can use, obviously, you have a corporate logo, but if you have a project logo, that's sometimes effective. You wnna have reasonable looking colors. I would suggest you use the corporate color scheme. And you want to have fonts that are professional looking, that are big enough that they can actually read without having to strain to see what you're showing on the screen. And also, less is more. Don't try to talk about too much information, talk about the important points and move on. One of the things I stress to people which unfortunately I see many proposals that are done when it's obvious the person hasn't practiced what they're doing. Dry runs are almost critical to getting something approved. You've got to go through it time and time again so you don't have to really think about what you're saying, you have a story to tell and it all flows very smoothly. So get in front of a bunch of people that are friends of yours or colleagues. Are going to be supportive and ask them for feedback. It will make your proposal much more effective. So those are kind of the highlights, one of the most important pieces of documentation that you'll probably ever write as a corporate entrepreneur is your business proposal in your pitch.
