Hello, how are you doing? Welcome again to a new topic. As you may remember, we have already discussed the relevance of corporate entrepreneurship as part of the general strategies of a company, and how it is precisely that corporate entrepreneurship is encouraged as part of the culture of the organization. A very relevant aspect is that the culture we have called entrepreneurship culture, is a very important starting point. We will now analyze who the main actors in any corporate entrepreneurship project or program are. We have called this the corporate entrepreneurship ecosystem, that is, which are the components, the people, which are relevant, but above all the interaction between them so that any corporate entrepreneurship project or program that the company wants to do is carried out efficiently and effectively. To start with, we’ll place special emphasis on the figure of the intrapreneur who is precisely that individual, the company’s employee, whose innovative ideas are liable to become a new business for the organization he/she works for. The intrapreneur is evidently the core figure in the corporate entrepreneurship programs and projects. And who are the intrapreneurs? Well, they are the collaborators, employees of any organization, who will have certain personal characteristics, goals, attitudes and values, with experiences and competencies, who will be lined up towards that entrepreneurial attitude, who desire to generate a new business model, a new product, a new service for the organization they work for, and these individuals, men or women, have the management skills which are very special. For instance, these traits are similar to those that independent entrepreneurs have but one of the main differences consists on the fact that the entrepreneurs have no control over the resources, given that the resources, belong precisely to the organization they work for. Entrepreneurs have commonly been categorized, including corporate entrepreneurs, as those people who have characteristics as the ones we will see next. Those individuals who have a lot of initiative, who are goal-oriented, very flexible, with work and communication, and so on, and so forth. But intrapreneurs are individuals who may have these characteristics, nevertheless, they are ordinary people, they’re not superheroes. The most important thing is that intrapreneurs are capable of generating the teams and the conditions to carry out these intrapreneurship projects. But it is not only entrepreneurs who are relevant when having to do corporate entrepreneurship projects. Therefore, there are many more actors who are equally and even more relevant under some circumstances than entrepreneurs themselves, as we will now discuss. The intrapreneur is at the center of the corporate entrepreneurship. The entrepreneur cannot act on his own, he needs a team, and this team, as we had seen, must be as multidisciplinary as possible as it is necessary to have other persons with innovative ideas and who can help this team to tune up their ideas and these persons can be collaborators from inside or outside the organization itself. There are environment generators, who are those strategic leaders, as we have said, who will start generating this entrepreneurship culture, they outline certain general strategies for the organization and they guide the strategies for the creation of an entrepreneurial culture. Finally, we have the figure of the sponsor or administrator, who is the one who helps intrapreneurs or their team, as a link or liaison between the organization where corporate entrepreneurship is being carried out. Thus, corporate entrepreneurs do not act alone, they act in an ecosystem of individuals who in turn have the structure for the corporate entrepreneurship projects and programs To be carried out. The intrapreneur can be the creator or the inventor, but it is a proactive person the one who looks for the best solutions to turn these innovative ideas into a profitable reality, a new idea, or a new business model for the organization. To conclude, a very important message of the entrepreneurial potential. This entrepreneurial potential is inside any person from the organization As we discussed in topic 1, corporate entrepreneurship emerges from innovation but it surfaces from inside the trenches, that is, a collaborator or employee inside the organization he/she is a potential entrepreneur who can carry out a corporate entrepreneurship project or program successfully, thus, he/she will be a relevant person for the organization. There is no single prototype of corporate entrepreneurship or corporate entrepreneur, the important thing is promoting that these individuals embed into this ecosystem that they collaborate with other individuals to attain projects, which as we will see next, exist in different shapes, designs which will help entrepreneurs to make their corporate entrepreneurship projects more effective and efficient.
