Hi everyone. In this video we're going to be discussing the five-step method of concept generation. This is how we break it down. First, you'd need to clarify the problem. This is where your customers' surveys and market research and all of that will come in to help you solidify exactly what the issue is and what the pains and gains are for the customer. Clarify the problem. Let's use the example for this case of a software application with mapping capabilities where somebody is looking for restaurants that are open during COVID season with changing tables for infants. That way because I'm sure that's really rough. I know what it was like regardless of COVID. Clarify the problem. It's hard to find bathrooms that have changing tables for infants that are open around these times. Search externally. You will take a look at what some of the researchers, some of the news articles there are a lot of news articles on it, going outside, talking to experts, talking to daycare providers, potentially teachers, new mothers, OB-GYNs potentially if they've heard complaints, get a wide range of feedback from lots of different people outside your organization, also searching internally as well. Taking a look within your group and individual experience, explore systematically break it down according to times of year as well, whether or not this may be a big issue. Look at seasonal adjustments. Take a look at it from also the example of data that apply to say in April of well, 2018 or 2019 isn't going to be relevant to April 2020 because 2020 was a really rough year and everything was shut down. You can't use seasonal adjustments in this case because society just came to a standstill for a significant part of 2020. Then you would take a look at, what are some of the mitigating factors or areas that impact the availability of being able to know whether or not a public restroom has changing tables. Then look at the solutions and processes. You may find that having it integrated with Twitter or with Facebook may be a good idea. One thing that ties in with that as well is as generations are getting older or the younger generations are getting into the child-raising age, these social media habits are very different. In my demographic mid-'20s, I'm just joking I'm 39. But a lot of my friends use Facebook, but not always Instagram or different things like that. Like that's more for younger people, but a lot of us do use Facebook. Having mapping technologies that will integrate or applications that will tie in with that way you can let your friends or groups know, hey, this place has clean restaurants that are user-friendly for people with infants and share those things and that can hit people social media, news feeds as well. Understanding who your demographic is, how their behaviors change, because what applied to users 20 years ago definitely doesn't apply now because sulfur news is very different. Take a look at news articles. What factors externally have created opportunities or limited opportunities for your concept to have feasibility. Breaking down the problem, problem decomposition, a lot of it has to do now it's you might have traditionally when you've gone to a restaurant, assumed, there are restaurants are open. I know going into this fast food place is going to be open. However, that doesn't apply now. Looking at where our behaviors have shifted or had to adjust to external factors, all of those things need to come into play for your company to be feasible. External search, lead users, patents literature, bench marking, internal individual methods, systematic exploration. Classification trees and combination tables as well. Looking at our behaviors in different seasons. A lot of people may be fine when it's maybe September changing and infinite the caucuses psychopaths, September, the weather is great, but February and say, Upper Peninsula of Michigan, it's not going to be that fun to change a baby. Combine different times of the year where people are located, mapping technologies, all of these fun things. But then you can start to get a good idea of when you mock it, how to target, what capabilities you need, and then reflect on the process. A key part of user experience mapping and using the new x methodologies is constantly, well, not like to a point where it's all weird and insecure like it's my hair, isn't it? But getting customer feedback and getting their thoughts, keeping them engaged throughout the process as well. Here's the function diagram for a physical product will look at energy, convert energy to translational nails, and where source nail isolates applied translational energy. Again, this is an integral architecture example. Some of the hints for finding related solutions. One thing I've found is that, well we've all found, it's a pretty common thing, but putting all of your research and links and users and everything into different tabs in a collaborative spreadsheet I've found has really helped me and my team in this regard, especially in the initial stages of launching a new product or service. Because when a team is all out across the board and in different parts of the country and in some places because I've got teammates who are over in Australia or in the UK, then they can collaborate in the same Google sheet and we can all just put everything together. Being able to collaborate all that from all different perspectives can help you really have a robust understanding of what the concept final specifications need to be. Suspend judgment and generate a lot of ideas. Try to keep an open mind. I know that this can be difficult for a lot of people. When I've worked in teams on brainstorming and coming up, usually there's always somebody who likes cough, so different, that thing and I'm just like, I don't want you on my team anymore. I want happiness, optimism, and just keeping an open mind and looking at a problem or situation from all angles, you can really start to carve out. Here is how we solve this problem and what are the pains and gains for the customer? Understand the five-step method where you can break down internal, external, all those fun things. Look at the user's experience and how that shifts across different seasonal behaviors. External factors that can time to people's behaviors. Again, looking at seasonally adjusted data from 2018 or 2019 is not going to be relevant now when you're looking at launching a new product or service. It's really an interesting time to launch a company because everything changed around in 2020. Make sure to get a wide range of research and data that's more applicable to the current situation than in previous years. Thanks.
