[BLANK_AUDIO] Welcome. We're back at New Leaf, and I'm here with Galen, and we're going to talk about change. What happens to an individual is they start to become an innovator psychologically, how does that, how did an innovator deal with that? Galen, what's your take on change? >> I think the key for me is being willing to start stupid. There's a great story of the Google Glass prototype. The early stages that took in 90 minutes they just put a backpack, a laptop, and some ski goggles and that led even those 8 pounds at the start led to what you can now wear that's lighter than sunglasses. >> So they were prototyping and in that prototyping, it, it, it's never near perfect, it can be ugly, it can be stupid, it can, you can look like a fool right? >> Absolutely. I mean the next stage was 45 minutes of prototyping. And that was all chopsticks, fishing line, and a piece of plexiglass, when they were simulating what the user interaction might look like. So total fools, and then, the final project, eventually. >> So, it all starts out by looking foolish, but you're intentionally doing something quickly to get better ideas, right? >> Right, and, I think there's also a way to do that unintentionally just to cultivate that attitude. And I know you have some great experience with that. >> Well yes. There's on many occasions you will unintentionally screw up. >> [LAUGH] >> And look like a fool. And that can have an effect on your self-esteem. That is you may have internal resistance to, to trying things out. >> Right. >> Or your friends and family may say hey, cool it. But an innovator has to overcome that resistance, overcome those obstacles to just experiment, try, see what happens. >> Yeah, so we've talked about that internal resistance of being willing to be a fool. You just mentioned friends and family. How do you navigate that external resistance when you're trying to create change in your life? >> Well they have to understand that you, you're becoming an innovator and that this process of intelligent fast failure as we, as we defined it earlier, is that you are going to fail a lot, and you are going to look foolish, but that is part of the learning experience in knowledge acquisition. >> Yeah, it was certainly something I had to navigate of, of working with my own willingness to be a fool, and trusting that other people can take that too. >> Yeah, so that is one of the hardest lessons to learn. I appreciate your comment, and change for the for all you out there is really an important aspect of becoming an innovator and entrepreneur.